The Retail Game March 08 2017

We are coming to 2 years since opening our flagship store in the heart of Osborne Village, Winnipeg Canada. Largely based on minimalist concepts, the walls of the inner half of the retail space are lined with metal-piping clothing racks while the outer half is occupied by a mini-ramp. 2 full sized change rooms sit in the center of the space and a private office holds inventory and design equipment.

Consigned pieces fill the majority of the racks while occasional orders from retail outlets are also brought in. Shop riders hang out and skate the mini but anyone with a board is welcome to a quick session while shopping. 

Tucked away in the lower level of 106 Osborne, a cool brick stairwell leads you into a double-layered vestibule from the bustling crowds above. While the sharp and resounding snaps echo within our shop throughout the daytime skate sessions, appointments are taken, design assignments are completed and online orders get fulfilled. All in a day's work.

Drop by and say Hi or hit up ///


Pop-up shop and Skate demo March 08 2017



TBT Skate film session at the shop January 13 2017

The talented Hely Schumann holding down a skate filming session at the shop.

Flashback to 2 years ago: pop-up shop on Graham Ave January 04 2017

It has been 2 years since we started this company. The path that we originally embarked on was rough and it has only been getting rougher. Although acquaintances have been made and friendships forged along the way, true colors show when shit isn't good.

There are no hard feelings harbored against the haters who openly express their disdain towards our name, for they express their genuine views and therefore deserve much respect for that. It is the individuals who hide behind masks, those who pretend to act in our interests but actually instigate more problems, who we will always remember.

I shake your hand today, as I will tomorrow and every other time we meet in the future, regardless of what happens. However, I will always remember your true colors, and whose side you really are on. You are a fuckboy and I promise that you will regret crossing me.

Back to happier times: snaps of our first pop up shop on Graham.