News

Chucks March 31 2017

Fabric ink on Converse canvas. Inner-zip and extended tongue, Women's 6.5.


Back to Basics March 29 2017

The original Chef/Cook character or "Chook" incorporated into a graffiti + cartoon styled composition. Originally done in 2001 as a graphic t-shirt design for the Malaysian clothing label Radioactive that I looked up to as a kid, Chook would always be depicted in scenes revolving around skate, rap and graffiti culture. This particular design features Chook cooking up a storm, in the form of a Radioactive sunny-side-up.

The larger splash sits on the bottom hem of the t-shirt's front, spread across the horizon.

The smaller graphic reads "RDCTV" and sits centered on the upper-back of the t-shirt.  

 


The Future March 29 2017

After a two year stint in the Osborne village area of Winnipeg, Canada, we have closed our flagship store. With the mini-ramp being passed onto another local business and our inventory moved to a storage facility, we have decided to run the brand exclusively online for the foreseeable future. Stay tuned!


Heal, Reflect, Go Beast-mode, Endure. March 24 2017

The cycle of war applies to everything we do in life, whether it be in business, work, school, or play. We like to apply these principles to all of our creative processes:

We all inevitably stumble or fall from the various endeavors we embark on; while it is crucial to pick up the pieces and get back into the game, it is equally important to put some time into the healing process. Grab some comfort food and work it off afterwards!

Reflect on what went wrong and more importantly, the steps that can be taken to avoid past mistakes and to build a better foundation for future success.

Once you have everything in place and are ready to re-enter the battlegrounds, go into beast-mode.

You don't need to need to win every battle. Instead, aim to win the entire war through undying persistence.


Reflect on your woes March 22 2017

Lately we have been working 3M fabric into our pieces, utilizing the reflective quality of the material as a "graphic" on each jacket or shirt, rather than a structural component of the piece.

The "reflect"  denim jacket comes distressed with a classic slim fit and button-up front. 3M fabric is sewn onto medium-weight denim, giving the back of the jacket a cross-like design. The width and lines of the cross-like design follow the structure of the denim jacket. Embroidered artwork of an oriental flag sits at the cusp of the "cross".

The "reflect" flannel comes with a slightly elongated back and curved hems. With a classic fit and 100% cotton construction, this flannel shirt is made with comfort as top priority. The back of the shirt features a solid 3M reflective block for intentional contrast. Embroidered artwork of an oriental flag sits in the center of the reflective block.

One should reflect on his or her woes from time to time, keeping life's responsibilities in check. The projects and environments we put ourselves in are reflections of our wants and needs. 


Fishcal Budget Fallacies March 21 2017

Fiscal Policies refer to the use of government expenditures and tax dollars to stimulate the local economy. Although such measures can arguably reduce the risk of an economy running into recession, there are multiple factors that downplay this notion.

Too little too late: Spending decisions are made annually. The inevitable delay from the time such a decision is made by the government (be it to increase or decrease spending), to the time that actual economical impact becomes evident, can be a lengthy situation.

Deficits: Cutting taxes and increasing government spending may be justified on grounds of reaping the rewards of expansionary fiscal policies. However, this inevitably results in a greater budget deficit and higher future taxes. Another highly possible outcome is Crowding Out.

Crowding out: Continuing the train of thought from our previous point, this refers to the private sector shrinking as a result of increased government spending.

Fishcal Fallacies


Olive Bomber Jacket March 17 2017

Slim-fit and light-weight bomber jacket. Colourway: slate ribbings, olive green body and right sleeve, off-white left sleeve and back logo. Thermal lining for chilly evenings and pigskin exterior for durability and comfort.


Home March 08 2017

The sweltering heat on my back, the sun in my eyes. Endless chatter and the cheerful sounds of children playing fill my ears as I take in a world of vibrant color and endless possibilities. Although regiment reigns supreme in this unforgiving world, we have broken free, forging our own paths to ultimate creativity and freedom of thought.

I love you and you will always be in my heart. You are my home.

I frequented youth art competitions and gatherings. The very first project that got everything started was a garbage bin design. The phrase "Feed Me" got stuck in my mind for nights of painting to come.


The Retail Game March 08 2017

We are coming to 2 years since opening our flagship store in the heart of Osborne Village, Winnipeg Canada. Largely based on minimalist concepts, the walls of the inner half of the retail space are lined with metal-piping clothing racks while the outer half is occupied by a mini-ramp. 2 full sized change rooms sit in the center of the space and a private office holds inventory and design equipment.

Consigned pieces fill the majority of the racks while occasional orders from retail outlets are also brought in. Shop riders hang out and skate the mini but anyone with a board is welcome to a quick session while shopping. 

Tucked away in the lower level of 106 Osborne, a cool brick stairwell leads you into a double-layered vestibule from the bustling crowds above. While the sharp and resounding snaps echo within our shop throughout the daytime skate sessions, appointments are taken, design assignments are completed and online orders get fulfilled. All in a day's work.

Drop by and say Hi or hit up www.chookclothingco.com /// www.shcckcnes.com

 


"SHCCK" - a lookbook March 06 2017